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Listening to customers to optimize the product
Franz Walt, President of Laboratory Diagnostics at Siemens Healthineers
User-friendliness: every major lab equipment supplier knows it is the number one priority in product development. Franz Walt, President of Laboratory Diagnostics at Siemens Healthineers, explains how his company puts customers first.
Siemens Healthineers developed ‘Atellica Solution’ after asking hundreds of clinical laboratory specialists and end users what they expected from a new generation of automated immunoassay and chemical analyzers. This study, conducted by an independent market research firm, was the basis of a multi-year R&D project.
Siemens created a dedicated advisory board composed of lab specialists and asked them to evaluate the company’s technological innovations. The board’s feedback determined the project’s direction. “We flew in these professionals from all over the globe. My roots are in the pharmaceutical industry, so my thinking wasn’t sales-oriented, but based on needs, which is how you have to think when you’re developing drugs.